Ad 2 DC is a nonprofit that offers career opportunities and resources to young adults seeking careers in the advertising and marketing industry. To make the brand more appealing to Ad 2 DC's targeted demographic of 18-30 years olds in the Washington DC area, I led the redesign of the brand's social media marketing materials (including logo) as Creative Director.Logo Redesign | Social Media Graphics
The old Ad 2 DC logo had a lot of colors and gradients, making printing more expensive. It also had the following concerns:
After many variations, we finally arrived at the final logo below. Not only did the logo solve all of the previous issues with the old logo (once we created the living style guide), but it also represented the story behind Ad 2 DC.
Where the targeted demographic lives
Considering the Ad 2 DC directors and design team would be using the logo and colors a lot, I decided to make a simplified style guide.